A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016. Jose Avalos from Intel just wrote on this site that [...]
Category Archives: sales & marketing
Mobility on the Move
October 12, 2011 – 12:37 pm
Now that we’ve all grown comfortable with the content possibilities for digital signs, let’s talk about how what’s ON the screen can be carried OFF for further engagement. Given a head start of many years, online marketers have figured out hundreds of ways to do this through e-mail, online ads, and social media. And now [...]
A Solution for ROI on Digital Signage?
November 12, 2010 – 10:24 am
Digital Signage truly is the wild west. The industry needs to find a way to show ROI in real time metrics and Flypaper has some ideas of how to move towards this solution.
Creating Standards for Digital Signage
November 1, 2010 – 2:06 pm
Vincent Serpico, VP of development for Flypaper, calls for some industry standards for digital signage content development.
Stop Over Paying for Digital Signage Content
October 19, 2010 – 10:26 am
Contrary to what design firms, marketing agencies and Über-creative professionals want you to believe, content creation for digital signage does not have to be expensive, hard or time-consuming. Gone are the days of specialists sequestered in secret locations using incomprehensible tools creating magical images that appear on a LCD screen. For today’s digital signage ecosystem—impactful [...]