I love buzz words. Every industry has them. Web 2.0. Web 3.0 (whatever happened to that?). Cloud Computing. In digital signage there’s a phrase du jour as well: digital signage ecosystem. You can’t walk an exhibit hall or have a conversation with a reseller without hearing it. As with all new, catchy phrases it’s important [...]
Author Archives: Flypaper
Digital signage… Oh, the places you’ll go
October 19, 2011 – 4:29 am
A lot of smart people are saying that Digital Signage will grow more than 20 percent in the next four years. A recent report by ABI Research reinforces this, by estimating that the industry netted $1.3B in 2010 and will grow to $4.5B by 2016. Jose Avalos from Intel just wrote on this site that [...]
Mobility on the Move
October 12, 2011 – 12:37 pm
Now that we’ve all grown comfortable with the content possibilities for digital signs, let’s talk about how what’s ON the screen can be carried OFF for further engagement. Given a head start of many years, online marketers have figured out hundreds of ways to do this through e-mail, online ads, and social media. And now [...]
What Apple’s Lion OS and Windows 8 mean for digital signage
September 26, 2011 – 8:27 pm
Just when we think we’ve gotten a handle on how consumers engage with screens, Apple and Microsoft release new operating systems. This shouldn’t seem like something we need to think about too closely, but in fact these releases send a serious message to the digital signage world. One that we ignore at our peril.
Up until [...]
Facial Recognition
April 11, 2011 – 9:21 pm
There’s been a lot of buzz about facial recognition in a digital signage. To some, it sounds a bit “big brother” and to others, it sounds like a pretty cool technology. Most marketers and companies exploring ways to improve their digital signage systems just want to know what it is and what it isn’t.
First, let’s [...]
Open for Business
December 16, 2010 – 4:53 pm
Please allow me to indulge in a frightening scenario. It’s the not-too-distant future. All major computer manufactures are engaged in an intense consumer battle. And while all manufactures are deploying the same O/S on their computers, each manufacture has ensured that files created on their brand will only run on their systems.
If this is too [...]