I just got back from a very successful show at Adobe MAX. Plenty of cool stuff going on but two things really stood out to me. One, of course, was Adobe’s announcement that the forthcoming Flash Pro CS5 will enable Flash Apps (and therefore Flash content) to be delivered to the iPhone. (I’ll blog about [...]
Author Archives: DonPierson
Why Does Adobe’s ‘New’ XFL Format Matter and Why is Flypaper First to Support It?
October 8, 2009 – 1:57 pm
You’re Throwing Money Away If…
March 3, 2009 – 9:34 pm
Who would argue that every bit of your content development budget isn’t especially precious these days? You can’t afford to waste a single nickel. So how do you know if you’re getting maximum return? How do you know you’re not wasting at least part of your investment? Well, you’re throwing money away if:
1. Your investment [...]
The Seven Sins of Content Creation
February 23, 2009 – 7:53 pm
In my nearly two decades (whoa, THAT’S scary!) of leading content development groups and companies,
I’ve lived both sides of the relationship and felt the frustrations of trying to create truly impactful content within the constraints imposed by budgets and time. It’s certainly never easy, and over time we’ve boiled down the pitfalls to what we [...]